I was reading Jeff Croft‘s latest post about just how much he thinks mobile companies are going to rip people off to download music over their networks. In the comments, Jared Christiensen asks a perfectly valid question:
Why on earth would anyone want to buy music and listen to it on a cellphone?
Well as of right now, I don’t think you would. But lets look forward a little bit.
There are current generation mobiles that are able to play mp3 (etc) music files, and have 32mb or so of memory on board. Some of these can even extend that with flash memory cards. What’s more, you can get 4gb flash cards these days. It won’t be all that long before they become relatively cheap.
Add those two together and you’ve got a mobile phone with 4gb of storage that’s perfectly capable of playing music. Do you see what we’ve made? That’s absolutely right: Its an iPod mini phone.
No doubt its got a colour screen, a camera, a basic organiser and some games on it too, not to mention the bluetooth capability. Its a wireless iPod photo mini phone. And lets be clear on this: It won’t be too long before these things sprout hard drives, giving them proper amounts of storage.
The iPod will be well and truly out of a job. After all, why would you carry an iPod (or whatever) and a phone about in your pocket when you can have one device that does the job of both? That is why Apple have hopped into bed with Motorola and created the iTunes phone. They can see exactly where the smartphone market is going. Its going to trample all over their biggest market.
Of course that doesn’t necessarily answer the question Jared posed. That one’s obvious: Because you can!