The key to customer relations management
Don’t send out an email that starts:
Dear XX XXXXX
…then continues with:
Thank you for recently entering our North Carolina Sweet Potato competition in conjunction with Sainsburyâ€™s, Onlinetravel.com and American Airlines.
You what? I entered a Sweet Potato competition!? When?
We received an incredible number of entries and on this occasion weâ€™re sorry to advise that you werenâ€™t one of our lucky winners.
Now you’re just being mean :-(
If you would prefer not to receive this type of information please click here.
You complete numpties. There’s no link to click! GAAAAHHH!!!