The key to customer relations management
Don’t send out an email that starts:
Dear XX XXXXX
…then continues with:
Thank you for recently entering our North Carolina Sweet Potato competition in conjunction with Sainsbury’s, Onlinetravel.com and American Airlines.
You what? I entered a Sweet Potato competition!? When?
We received an incredible number of entries and on this occasion we’re sorry to advise that you weren’t one of our lucky winners.
Now you’re just being mean :-(
If you would prefer not to receive this type of information please click here.
You complete numpties. There’s no link to click! GAAAAHHH!!!