Comments on: That logo

By: Obama

Obama — Tue, 10 Jul 2007 09:01:35 +0000

I can normally take a step back away from the design, and put myself into the original designer’s eyes, but with this one, it really just looks like a jumble of semi-squarish pieces. It’s definitely better than the 1980’s Rings-only logo but I’m sure they can come up with something better.. .if not, 2012 will be “the year of the ugly logo” for this major event.

By: Weon

Weon — Tue, 19 Jun 2007 14:09:21 +0000

“You can say what you like about my hairstyle, but it’s never caused epilepsy and cost significantly less than £400,000 to design.“
Boris Johnson on claims that the London 2012 Olympic logo looked like his hairdo.

By: Olly

Olly — Wed, 06 Jun 2007 12:27:30 +0000

Maybe “we’ll get desensitised to it” would have been better.

Oh, and £400k for a complete brand? It’s peanuts in that business!

By: Marc

Marc — Wed, 06 Jun 2007 12:08:22 +0000

“As part of the overall brand though, it works a lot better (you can see it in context at london2012.com). Over the next few years the brand is going to be used everywhere: On television, billboards, the interwebs, printed media — just about anywhere they can display it. As it becomes more pervasive we’ll get used to it, and if they go about it properly, maybe we’ll even grow to like it.”

are you on Crack?

it’s a £400k pile of utter sh1te

think you’ve been spending to much time with advertising/marketing/etc types!!!

By: Simon (other)

Simon (other) — Tue, 05 Jun 2007 21:04:32 +0000

They have tried to do a banksy image only via paint and a bad colour pallet. The video thing looks like a the intro to a bad 80’s pop music show. They have certainly got a reaction, but 18,000 + people signing a petition to scrap is prob not the best one.

By: Olly

Olly — Tue, 05 Jun 2007 15:15:38 +0000

@Anton - As far as I can tell, the logo comes in about a squillion colour combos.

By: tom

tom — Tue, 05 Jun 2007 14:54:45 +0000

Thanks I’ve just watched the video and my head hurts now!

By: Anton

Anton — Tue, 05 Jun 2007 14:38:36 +0000

But why the feck pink and yellow??? are they going to bring back Rr Blobby to go with it?

By: Tim

Tim — Tue, 05 Jun 2007 14:24:25 +0000

So it took the Lisa Simpson image to bring back a nearly 3 month drought of think drastic ramblings

Anyways thanks for that, I will never look at the logo the same again !

By: Bez

Bez — Tue, 05 Jun 2007 13:49:54 +0000

This one is ace:
http://news.bbc.co.uk/1/hi/in_pictures/6722205.stm

Though I agree about the mellowing. It’s still ‘ollocks, though.