Fat feet: A good thing?
There’s been an interesting discussion going down on the SitePoint forums, about the recent design trend towards so called “Fat Footers”. As per usual in there, you’ve got zealots on either side of the argument and then those who take a measured approach and get lost in the noise.
Anyway, Derek Powazek first popularised the idea last year with his Embrace your bottom! piece. The idea is that the footer on your site can be more than the plain old boilerplate legalese.
The theory goes thus: A reader arrives at a page on your site and gets drawn in by whatever fantastic piece of content you have top and centre. They read down the page and assuming you’ve done your job right, they reach the bottom wanting more. So you use your footer to give it to them, with links to related articles and other interesting content on your site.
Sounds great, so why the argument?
Now, I’m a great fan of these things. I really couldn’t see people’s problem with them at all.
Then, whilst exploring the resources on Webcredible’s site, I found a very interesting article: Usability for older web users. One of the things I took away from it is that older users are much less likely to scroll down a page to find what they need, probably because it’s
a concept novel to computer technology.
This doesn’t really change my opinion of the fat footer. It’s still a novel way of presenting related / secondary / meta-data without distracting the user from the primary content — another useful tool in the box. It simply means you need to take your target audience into account. If you’re designing for the “silver surfer” generation (and with an ageing population in the UK, you really ought to be considering them), you need to be aware that they’re less likely to use any navigation that sits “below the fold”.